Featuring the tagline ‘Engineered Insanity’, the Wieden+Kennedy spot forms part of a multi-platform campaign that also includes posters, hand-painted murals and social and digital channels.
According to the agency, the film (below) aims to show the balance between “chaos and control” that attracts fans to the sport – and puts six of them at the centre of the action, enduring heat, wind and rain in a wind tunnel that was constructed specifically for the project.
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