Farrow: Stephanie Simon, Brochure and identity

The starting point on the identity and brochure by Farrow for luxury jeweller Stephanie Simon was a monogram created from the double ‘s’ of her initials


This in turn was worked into a repeat pattern which is used on the back of all elements of the jeweller’s stationery range.

The brochure (shown here) takes the form of a swatch containing images of the jewellery pieces originally photographed by John Ross and then manipulated at Farrow. The brochure cover once again utilises the repeat pattern, but this time it is foilblocked.

Photograph: John Ross
Design: Farrow


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