Favourite logos: our expert panel

As part of the research for our Top 20 logos issue, we asked various designers and writers to nominate their favourites. We thought you’d like to see all of their choices and the reasons behind them…

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  • Robert Switzer 10/06/2013 at 10:19 pm

    The designer of the logo for “The Man With the Golden Arm” is unknown? It was done by only the greatest graphics designer to work on film logos, Saul Bass. Google his name and “images” to find examples showing the amazing breadth of his brilliant creations, which also include “Anatomy of a Murder” and the “West Side Story” fire escape posters, just to name two.

  • Gabriel Harper 12/11/2012 at 4:15 am

    British Rail looks like two airplanes. Can’t stand it.

  • ron 28/09/2011 at 5:48 pm

    coca cola.

    that is all.

  • Mark Sinclair 05/05/2011 at 4:02 pm

    Yes it should – and we should have noticed it. I’ll change it now, thanks.

  • Armando 05/05/2011 at 3:52 pm

    Michael Johnson wrote:
    “…Fletcher would of known of Monguzzi’s masterpiece,…”

    Shouldn’t it be ‘would have known (or would’ve)’?

  • eric|von|leckband 05/05/2011 at 6:40 am

    What an amazing bunch of logos and graphical treatments, all done without modern day tricks. It is great to see an idea done in it’s simplest form. I would love to see more of today’s logos done in this way again instead of designers (myself included) using gradients and falling into trends. What a great post!

  • Lisa 02/05/2011 at 10:37 pm

    I’m happy to see that the CN logo popped up a few times (although, I do come from a CP Rail family, it has always been one of my favourites).

    I am a fan of the Unilever logo, which surprisingly works well on a small scale, but I saw it executed very, very poorly on a large building sign in Toronto. Kind of ironic.

  • Kevin Powell 29/04/2011 at 4:26 pm

    “my goodness – I had never noticed the arrow in Fed Ex either!!! I am not sure it is good design if it needs pointing out?”

    I think it’s fantastic that it doesn’t jump out and in your face. If it was overly obvious it would probably take away, rather than add to the logo.

  • Daan 28/04/2011 at 8:55 pm

    goldish -> goldfish

  • Joanna 28/04/2011 at 4:12 pm

    my goodness – I had never noticed the arrow in Fed Ex either!!! I am not sure it is good design if it needs pointing out?

  • razor 28/04/2011 at 3:58 pm

    The British Rail, Deutsche Bank and the V&A trademarks are my preferred in this collection. Having said that, now I know what the little symbol means on the Mont Blanc logo (i’m such a muppet for not ‘getting it’ sooner), its definitely going to be up there in my all time favourites.

  • Jennie 28/04/2011 at 3:07 pm

    I’ve never seen the American Bicentennial one before – very cool and woolmark really is beautifully put together.

  • David Stirling 28/04/2011 at 2:41 pm

    I’m glad you’ve included my favourite – the FedEx logo. The arrow is so well hidden that I didn’t see it until someone pointed it out to me. Now every time I see a FedEx van, I smile when I see the arrow. Perfect for a delivery company.

  • Steve Bird 28/04/2011 at 10:18 am

    Woah! The FedEx logo is mentioned. Couldn’t there be a set of twenty logos in which it does NOT feature?

    I suppose it’s like having a list of the top ten films of all time and not having Citizen Kane at No.1, even though the last person who could bear to watch it from start to finish died in the late Seventies.

  • Faith Chase 28/04/2011 at 2:24 am

    Can you catch a mouse, hands down.