February 2010: Philippe Apeloig
The poster has become a sadly neglected medium in Britain, particularly where graphic designers are concerned. Envious glances are cast across the Channel where our European neighbours seem, despite the competing attractions of digital media, to find continued value in this most powerful of graphic forms. Particularly in France, it seems, there remains the opportunity for graphic designers to base a large proportion of their practice on creating powerful posters for cultural institutions. Philippe Apeloig has made the most of this opportunity.