Festival of Marketing 2014: So, did the ITV rebrand work?
Eighteen months on from the launch of its major rebrand, ITV’s group marketing and research director Rufus Radcliffe talks to CR about what it has achieved for the broadcaster
Latest from CR
The Monthly Interview: Glenn Kitson
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Loewe’s brand film finally explains how to pronounce its name
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
What happened to NFTs?
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
Colgate celebrates imperfect smiles in new ad
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
Dawn Baillie’s famous movie posters go on display
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Why brand language matters
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
Tracing the influence of prolific art director Alexey Brodovitch
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
From advertising to Hollywood and back again
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
How to bring online fandom into the real world
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Otherway on being acquired
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
The V&A’s new campaign taps into people’s passion points
Artisans and influencers have been involved in the museum’s new campaign, which revolves around bespoke objects hidden in locations ranging from a metal detector site to the video game Grand Theft Auto
Laughing with AI
AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait