Festival of Marketing 2015: Hostelworld CMO, Ottokar Rosenberger on emotional storytelling, street casting backpackers and moving away from showing the product in ads

To stand out amongst the big “gorilla” brands, you have to communicate the emotional story of travel – real experiences, with real people – according to Hostelworld, speaking at FoM 2015

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week