Next week sees the inaugural Festival of Marketing in London. As part of the programme, CR has helped put together Punch, a day devoted to creativity and the impact of digital technology. CR readers can get 20% off tickets
Punch (on October 10) promises to examine the role of creativity in modern marketing, from the role of the brand in a digital world, to the impact of Big Data on the way in which communications campaigns are devised and executed.
One area in which Big Data is already having an impact is Hollywood where studios are beginning to utilise algorithms to help predict the next box office hit. Nick Meaney of Epagogix, the London-based company which is leading these effrots, will be speaking, as will Channel 4 chief marketing office Dan Brooke, Russell Davies, creative director of the Government Digital Service (among other things), and Kate Stone of Novalia – the innovative outift that adds interactivity to print.
We also have Marc Shillum of Method, Jerome Courtial, head of strategy at We Are Social, and video producer and artist Ian Padgham. The day will be rounded off by a debate on whether Big Data will kill or cure creativity with Matthew Charlton, CEO of BETC, James Kirkham, managing partner at Holler, Omaid Hiwaizi, strategy director at SapientNitro, and Louisa James, who is media and digital content marketing manager at Jamie Oliver Ltd. Full programme details here.