Since it was founded in 2016, Figma had been fighting the myth of the lone creative genius. By developing the first web-based group design tool and allowing more people to have a seat at the table, the brand was embraced by everyone from web and product designers to developers and producers.

Ahead of the company’s $20 billion acquisition by Adobe in 2022, it enlisted the help of Collins to develop an identity that would reflect this mission. The studio landed on the brand and campaign line, ‘Nothing great is made alone’, and developed work that talked about the creative benefits of teamwork, explained how great things are made, and directly debunked the lone genius myth.

All of the communications showed non-designers how important they were in coming up with great design ideas, and how Figma was created specifically to include them and their skillsets.

Credits:
Figma
Category: Brand Identity, Rebrand
Entrant: Collins
Design Studio: Collins
Creative Director: Louis Mikolay
Chief Strategy Officer: Taamrat Amaize
Strategy Director: Anjelica Triola
General Manager, SF: Michael Di Leo
VP, Creative Director: Tom Elia
Design Directors: Jump Jirakaweekul, Sanuk Kim
Motion Design Director: Tomas Markevicius
Creative Director: Ben Crick
Senior Designer: Emily Sneddon
Copywriter: Madeleine Carrucan
Motion Designer: Eric Park
Strategist: Megan McCarthy
Strategic Initiatives Manager: Alex Athanasiou
Associate Motion Designer: Darius Wang