Sad! Why the cover of Fire and Fury actually works

When the most anticipated book to document the Trump era was published this week, many were disappointed with its cover. But far from a missed opportunity, the design of Fire and Fury is a considered take on what Trump – and Wolff – are all about

On the day that Fire and Fury becomes available in UK bookshops, Michael Wolff’s account of the first 100 days of Donald Trump’s presidency leads little introduction. Extracts have appeared in the Guardian and New York magazine; Wolff has been interviewed on numerous TV shows; while the book’s cover has been widely shared in commentary across social media.

Yet the reaction to the design of Wolff’s book has been decidedly hostile, the cover widely ridiculed and regarded as a missed opportunity. Fast Co. Design called it “hilariously bad” in a critique of its strange choice of fonts, “oddly patriotic” colour palette and Image-Search-results photo of Trump wedged between the subtitle and author’s name.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.


Halesworth, Suffolk


Halesworth, Suffolk