Fishing for customers

The tough world of deep sea fishing provides the setting for the latest project from Carter Wong Design which features clever illustration and stunning images from a fisherman-turned-photographer

The tough world of the deep sea trawlerman provides the setting for the latest project from Carter Wong Design which features clever illustration and stunning images from a fisherman-turned-photographer

We’ve written about projects for all kinds of clients here at CR but this is the first time we’ve covered work for a deep sea fishing operator. Ocean Trawlers is, we are told, one of the biggest around. Its accountant had worked with Carter Wong at a previous company and invited the studio to help.

“They are one of the world’s largest deep sea fishing companies, and I mean deep sea, fishing mainly in the Barents Sea and deep North Atlantic, predominantly for sustainable cod and haddock to supply restaurants, supermarkets and companies such as Birds Eye globally and a great many chippies in the UK,” says Carter Wong’s Phil Carter. “Their catch is frozen at sea so, along with their sustainable credentials, they are one of if not the best producers/suppliers of fresh frozen fish. As a brand that has had little recognition in the consumer sector their plan has been how to turn this around from being seen as a provider to large companies and distributors to more public facing.”

Carter Wong’s first task was to design and build Ocen Trawler’s website “using stunning photography by Corey Arnold, an American ex-deep sea fisherman himself turned professional lensman. He spends long periods at sea recording life on these huge trawlers for his own personal projects but fortunately was happy to collaborate with us on this one,” Carter says. (More amazing images can be found on Arnold’s website here). “Bold type headings and full-screen images seemed to sum up the masculine dangerous world of deep sea fishing to us for the design.”

Carter Wong then created the identity for Atlantika, Ocean Trawlers’ own premium brand. They were asked to create posters for fish and chip shops but instead suggested creating Atlantika-branded chip forks which could be served in a special dispenser (shown top, Andrew Davidson created the illustration). Thus, customers would have a reminder of the brand to take away with them.





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