Flight of the Concoors

You know the story by now: highly original TV comedy series airs on niche channel and before you can say “rip off”, a bunch of somewhat similar (but not similar enough to attract m’learned friends) commercials start appearing for all manner of rubbish. Perhaps it’s a badge of honour – you know you’ve really impinged on the nation’s conscience when your work “inspires” the “creative” department. In that case, take a bow Flight of the Conchords, your time has come…

You know the story by now: highly original TV comedy series airs on niche channel and before you can say “rip off”, a bunch of somewhat similar (but not similar enough to attract m’learned friends) commercials start appearing for all manner of rubbish. Perhaps it’s a badge of honour – you know you’ve really impinged on the nation’s conscience when your work “inspires” the “creative” department. In that case, take a bow Flight of the Conchords, your time has come…

Ladies and gentlemen of the jury, we direct your attention to Item 1 – this effort for Coors (above).

And Item 2, Mother’s latest Pot Noodle ad (below)

Still, neither of them display quite the dead-eyed cynicism of this effort for Berocca

Which is in no way a rip off of…

I guess before the age of YouTube you could at least argue that you might be bringing someone’s work to a wider audience and that viewers may be prompted to go off and discover the original, but now? Really, what’s the point?

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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