Football + Guitar Hero = new Kasabian promo

Sony Music has created a film in which footballers use their ball skills – instead of small plastic replica guitars – to control a specially created Guitar Hero style game. Why? To promote Kasabian’s single, Underdog…

Sony Music, in partnership with Umbro, has combined Guitar Hero style game-play with football to create a new game called Football Hero – to promote Kasabian‘s new single, Underdog.

But this isnt’ a game you’ll be able to play at home… Football hero was created as a three-storey high game in a West London warehouse where instead of pressing buttons on a plastic replica guitar, footballers had to hit coloured buttons on a wall several yards away in time to a fret board display projected above…

“The freestyle footballers were headed up by Woody & Kleiny who starred in the documentary In The Hands Of The Gods and also appeared on Britain’s Got Talent,” explains Sony Music’s Phil Clandillon. “The game was powered by the open source Guitar Hero clone Frets On Fire –  and we used two enormous projectors to create a three story high image on the side of the warehouse wall.

“The coloured buttons on the typical guitar controller were replaced by five huge pressure sensitive pads which were carefully positioned on the wall in order to line up with the game’s descending notes,” he continues. “Each of the pads contained a piezoelectric vibration sensor, and these were wired back to an Arduino, which in turn was connected to the MacBook Pro we used to run the software. The footballers had to try to hit the pads in time with the music in order to play the Kasabian track Underdog.”

There’s also a short behind the scenes film:

Production company: PTE
Directors: Dan and Julian

More from CR

BTAA Craft Awards Winners

The winners of this year’s BTAA Craft Awards are in, with Bare Films’ hard-hitting ad Sarah’s Story for the Motor Neurone Disease Association picking up the gong for Best Crafted Commercial of the Year.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency