Chevrolet unveiled the winners of its Young Creative Chevrolet 2013 awards, crowning a wide range of talent from across Europe.
The art and design competition is open to applied art school students from 15 European countries, and this year its brief asked entrants to explore fans’ passion for football, in categories visual arts, photography, video and fashion.
The video category contained a particularly pleasing array of different approaches to the brief, which asked entrants to submit an “upbeat, entertaining film that not only explains the rules and ‘world’ of football to those who do not follow it, but also turns them into fans”.
The winners, Daniela Stenzenberger and Roman Beck from the University of Applied Arts Vienna, might have a different version of football’s rules than others, but their animated review of footballing history – from prehistoric egg-kicking dinosaurs, via Newton kicking away his falling apple, to the buzz of the today’s stadium – provides a charming take on the theme, ending in the tagline ‘And we still love it’. See the video below, followed by runners-up.
Winner of the YCC video category, by Daniela Stenzenberger and Roman Beck (University of Applied Arts Vienna, Austria)
Runner up, by Stefan Katanić (Fakultet Primenjenih Umetnosti, Serbia)
3rd place video category winner, by Gioacchino D’Amico, Alessia Capuccini and Giovanni Pietro Stella (RUFA, Rome, Italy)
The photography entrants were challenged to “capture an image that sheds light on football’s universal appeal”, with winner Juraj Holček from Slovakia focusing on the dedication of young fans.
Winner of the photography category, by Juraj Holček (Slovenská technická univerzita v Bratislave, Slovakia)
2nd prize, photography category, by Dario Belić, Dino Šertović (Academy of Dramatic Art, University of Zagreb, Croatia)
Photography 3rd prize winner, by Charline Destree, Rose Dufournier Fortin and Sandra Gury (MJM Paris, France)
The visual arts category asked students to design a Manchester United special edition Chevrolet ‘fan-transporter’, and Jan Šlégr and Ján Bača of the Tomas Bata University in the Czech Republic won for their design, which incorporated the club’s flag and colours as well as slogans and mottos taken from fan anthems. The main aim was to “evoke authentic impression of work made collectively by dozens of Manchester United fans”.
Winner, YCC visual arts category, by Jan Šlégr and Ján Bača (Univerzita Tomáše Bati Zlín, Czech Republic)
Visual arts category runner-up, by Mihailo Kalabić (Fakultet Primenjenih Umetnosti, Serbia)
3rd prize visual arts winner, by Siska Mingneau (KASK Gent, Belgium)
The top three European YCC winners in each creative discipline receive a cash prize of €5,200, €4,200 and €3,200, respectively. Each first-place European winner can also take part in a work experience placement with artists and experts from their creative discipline.
For more details of entrants and other country winners, visit the YCC website.
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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.