For budding Damien Hirsts

Not for CR readers’ kids the humble drawing book of yore. No, you want something that’s going to put your youngsters on the path to being the next YBA, like Pentagram’s workbook for Cass Art Kids…

Not for CR readers’ kids the humble drawing book of yore. No, you want something that’s going to put your youngsters on the path to being the next YBA, like Pentagram‘s workbook for Cass Art Kids…

OK, well maybe you don’t want that – my own son is far more interested in the Guinness Book of Records or his Match Attax annual than anything ‘creative’ I attempt to foist on him, but I might give him a go with this. The Cass Art Workbook was art directed by Angus Hyland and features illustrations by Hyland’s wife Marion Deuchars

The basic concept may be reminiscent of Taro Gomi’s Doodlebook but with more of a knowing, art world twist, hence the lead image on this post.

Other spreads invite kids to design their own comic

Or merchandise for, ahem, Cass Art

And, of course, there’s a reminder of all the great things you can buy there

But also fun spreads like these

Also for Cass Art, Hyland has art directed an ad campaign featuring artist Scarlett Raven half naked and covered in paint (shot by Nadav Kander), and thereby hangs a tale…

Scarlett Ravenscroft, as she was then, came to CR on work experience a few years ago when she was still at school. She was very nice. Needless to say, she didn’t dress like this in the office…

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