For the love of a Toyota Corolla

Cats famously hate car journeys, even more so if said car journey also involves the dreaded ‘box’. But not if the car involved is a Toyota Corolla apparently

Cats famously hate car journeys, even more so if said car journey also involves the dreaded ‘box’. But not if the car involved is a Toyota Corolla apparently

In this new post for the 2013 Toyota Corolla from Saatchi & Saatchi New Zealand, a moggy loves the car so much, it’ll do just about anything just to get inside. Creative director Corey Chalmers said “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it?” Quite considerable lengths, it would seem.

Agency: Saatchi & Satchi New Zealand
ECD: Antonio Navas
CDs/Creatives: Corey Chalmers & Guy Roberts
Co-creatives:  Sarah Litwin-Schmid & Emily Drake
Production Company: GoodOil
Director: Hamish Rothwell
Music Composition: Elliott Wheeler


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CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds

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