Ford’s Search For The Now

Ford Fiesta This Is Now ad, Agency: Ogilvy London, Creatives: Dom Sweeney, John Crozier, Production company: BlinkINK, Director: Noah Harris, Post-production: Framestore
The concept behind this ad for the new Ford Fiesta initially appears fairly straightforward. It opens with individual television screens appearing within a suburban setting, before coming together to form the rough shape of a car. The TVs then ‘drive’ through the city streets before morphing into the actual car at the end of the spot. So far, so car ad. What makes the commercial unusual, however, is what the television screens contain, and the way in which this content was created…


Ford Fiesta This Is Now ad, Agency: Ogilvy London, Creatives: Dom Sweeney, John Crozier, Production company: BlinkINK, Director: Noah Harris, Post-production: Framestore

The concept behind this ad for the new Ford Fiesta initially appears fairly straightforward. It opens with individual television screens appearing within a suburban setting, before coming together to form the rough shape of a car. The TVs then ‘drive’ through the city streets before morphing into the actual car at the end of the spot. So far, so car ad. What makes the commercial unusual, however, is what the television screens contain, and the way in which this content was created…


By Kristofer Strom

The spot was directed by Noah Harris, yet contains contributions from over 20 other young designers, filmmakers and artists, who each created short pieces of moving image content. Harris, who steered the direction of the films throughout, then worked with the post team at Framestore to create a fluid 30-second piece to show on the screens. Shown here is a selection of the original films that were made by for the ad.


By Maxim Zhtestov

The aim was to capture a sense of the ‘now’, with all the contributors chosen for their cutting edge cred­entials. “The idea came about through the design of the Ford Fiesta, which was influenced by the zeit­geist,” explains Harris. “The whole concept of the zeitgeist means you can’t really just sit down and make all the stuff yourself – it was key to me to get many others involved.”


By Alex Turvey

“There’s a massive spirit of collaboration in the design world now, so it’s how I like to work,” continues Harris. “Advertising can be quite a singular thing, but there’s no reason why it has to be.”


By Carl Burgess


By Chrissie MacDonald


By Page Tsou


By Andy Forshaw


By David Wilson


By Jess Bonham & Nicky Yates


By Blip Boutique


By Dan Tobin Smith


By Lucia Testo


By Rachel Thomas


By Freddie Yauner


By Chris Hewitt


By Benjamin Ducroz


By Squint Opera


By Grant Maisey

More from CR

McCain’s Not The Only One Who’d Like A Delay

You know the problem – you’ve got something coming up that you’re really dreading. Wouldn’t it be nice to find some excuse to put it off? As John McCain calls for the postponement of the US Presidential debate so that he can singlehandedly solve the financial crisis, the thought occurs that it’d be nice if we could all do it…

The Banks Have Some Explaining To Do

After monumental errors, nosediving share prices and the humiliation of nationalisation, the banking world has changed forever. So will their corporate identities and advertising adapt to fit the new realities?

The Heroes of Burgertown & friendly pens

It hasn’t escaped our notice here at CR towers that Nottingham-based illustrator Jon Burgerman’s output this year so far has been nothing short of prolific. While a new series of mini toys Burgerman has designed (in collaboration with vinyl toy maker extrordinaire, Kidrobot) hit shelves yesterday, a colourful, weighty monograph entitled Jon Burgerman: Pens are my Friends, published by IdN, landed on our desks this morning.
Read on to see a selection of some of our favourite characters from the new mini series of toys, entitled The Heroes of Burgertown, and to see some shots of the new book. We also caught up with Mr Burgerman to ask him about his busy schedule…

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media