Ford’s Search For The Now

Ford Fiesta This Is Now ad, Agency: Ogilvy London, Creatives: Dom Sweeney, John Crozier, Production company: BlinkINK, Director: Noah Harris, Post-production: Framestore
The concept behind this ad for the new Ford Fiesta initially appears fairly straightforward. It opens with individual television screens appearing within a suburban setting, before coming together to form the rough shape of a car. The TVs then ‘drive’ through the city streets before morphing into the actual car at the end of the spot. So far, so car ad. What makes the commercial unusual, however, is what the television screens contain, and the way in which this content was created…

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