Form: Matt Rowe website

Matt Rowe has written songs for the likes of the Spice Girls, Amy Winehouse and Sophie Ellis Bextor

He also has a passion for old video games which is where the inspir­ation for his new website, designed by Form, comes from.

After an initial meeting looking at the websites of his contemporaries and talking to him about his likes and dislikes, we got really excited about his love of the old arcade video games, and the way they combined a retro simplicity – yet complex vector layering – which has come full circle into feeling very ‘now’,” Form say. “Mixed with influences from films like The Matrix and worlds that pioneering bands such as Kraftwerk occupy, this pointed the way for an exciting new site – to recreate the look and feel of 1980s vector based graphics, like the original Atari games, but at a much higher resolution than the lo-res TV screens these games were originally played on, and in a real 3D environment.”

Form wanted to create the look of a vintage Atari game in which the user could move around to explore different content. “We discovered that it was not enough to draw some perspective vectors – we had to create the feel of a ficticious gadget-filled studio interior and a sense of space – so we created a series of 3D models to understand how our technical partners could set up the point of view to allow a pan around the interior,” they explain.

“The biggest challenge was ensuring that the keyline thickness was uniform throughout,” says Form. “Rehab [Form’s technical partner on the project] created their own 3D Flash environ­ment that would enable sound events (and other interactive elements) to operate within the scene.”

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