In case you’ve been trapped under something heavy and haven’t heard the news, there’s a wedding taking place in the UK this weekend. Brands and marketers in their thousands are trying to get in on it, producing merchandise ranging from a china KFC Royal Wedding bucket to, um, an interesting pair of swimsuits.
In comparison to the other wedding-themed fare around, this new piece of branded content for Nikon does a more elegant job of introducing the subject, while avoiding any mention of that wedding at all.
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