Freitag’s 18-Wheeler

Design by Chris Gray. Photo: Noë Flum
The Swiss brand Freitag is well-known for manufacturing bags out of old tarpaulin. Their latest design, however, is staying firmly on the side of their own 18-wheeler truck. For the time being at least. The new design is actually the winning piece of work from their first Design-A-Truck competition by Chris Gray of Manchester-based studio We Shall See. Gray’s design has just been rolled out on the side of this enormous truck which will be seen all over Europe. But come 2013, it too will become a series of limited edition bags…

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