What is the magazine’s intended audience and how does it seek to be different to most sports titles?
There seems to be a huge gap in sports magazines in general, they’re either very commercial and full of small bite-sized content that, arguably, you may be able to find better on the web. Or they’re over-stylized and completely style over substance so while they often look beautiful they lack the editorial to back it up. There are a few exceptions but we really wanted a platform to tell stories in the truest form – big intros, long reads in a quality journal format.
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