Ashley Govers and Jurjen Versteeg are the kind of creatives who don’t mind getting their hands a bit dirty. On a typical day, the husband-and-wife team – who are the co-founders of independent creative studio From Form – can be found painting, building, and filming for an array of commercial and personal projects. These include everything from short films and campaigns through to film titles and animation, and more.
Originally from different parts of the Netherlands, the couple met at the Willem de Kooning Art Academy in Rotterdam, where Govers was studying interior design and Versteeg was pursuing film. They ended up working together for the first time when he was making his graduation film about film title design, and enlisted her help with the set-building.
“We went to Offf Festival in 2012, and all the studios were so inspiring we were like, maybe we should start a studio together and we can do more film, but also more set design and art direction ourselves,” Govers tells CR, as we catch up with them after their own talk at this year’s edition of the festival. A year later, the newly formed From Form was tasked with designing Offf’s titles, and things slowly began to snowball for the studio.