From Love to Bingo, cats and dogs set aside historical differences for soft drink and more nice work

Time for another round-up of the week in advertising: we kick things of with a nice use of stop motion from Brazilian agency Almap BBDO stitching together 873 Getty images to make a one minute film on life

Time for another round-up of the week in advertising: we kick things of with a nice use of stop motion from Brazilian agency Almap BBDO stitching together 873 Getty images to make a one minute film on life

Yes, it’s a technique that has ben used plenty of times before but it’s an entertaining way to show off the breadth of Getty’s archive and its ability to tell any story “from love to Bingo”.

Credits
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar

 

Next up, canines and felines set aside historic differences in this spot for J20 from BBH which has echoes of the same agency’s 2003 Levi’s spot Swap

Credits
Agency: BBH
Director: The Daniels
Creative Team: Justin Moore, Hamish Pinnell
Creative Directors: Justin Moore, Hamish Pinnell
ECD: Nick Gill
Post-Production: Absolute

 

The Euro 2012 footie blockbuster ad season is well and truly underway. Nike goes for a familiar cavalcade of sponsored talent in My Time is Now

But this is rather different in that the ad was conceived as an interactive experience first, rather than it being added on to what was essentially just a commercial: the online version has all sorts of additional content that can be unlocked by clicking on the right places – access it here

Credits
Agency: Wieden + Kennedy London
Creatives: Ben Everitt, Al Merry
Interactive creative lead: Scott Dungate
Creative director: Stuart Harkness
Director: Adam Berg, Stink
Interactive content: AKQA and Stinkdigital

 

Roman Polanski, no less, directs Helena Bonham Carter and Ben Kingsley camping it up in Therapy for Prada

Credits
Screenplay Roman Polanski and Ronald Harwood
Director: Roman Polanski
Produced by Hi! Production and R.P. Productions

 

Winning this week’s ‘Best Use of The Skids’ award is Halfords’ The Trip

Credits
Agency: DLKW Lowe
Executive creative directors: Richard Denney and David Henderson
Director: Frederic Planchon, Academy.

 

WCRS and Dougal Wilson are responsible for this rather nicely judged ad for storage company Safestore

Credits
Agency: WCRS
Creative director: Tim Robertson
Creatives Billy Faithfull and Ross Neil
Director: Dougal Wilson, Blink

 

And finally, another AlmapBBDO ad, this time for VW car parts referencing all the poor quality copies of hit videos on YouTube. The agency placed banners promoting original VW parts on the copy videos. When viewers clicked on them, they were taken to the original version of the video they were watching.

Credits
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara e Sandro Rosa
Art Director: Sandro Rosa; Raul Arantes; Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Technology Director: Fernando Boniotti

 

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
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PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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