It’s told from the perspective of a chick stuck in a coop – something many of us can relate to right now – and wondering why the world outside has gone so quiet. But it doesn’t dwell too long on the unsettling side of quarantine, instead focusing on the positives – people having fun at home, doing responsible social distancing in the supermarkets, and the hero healthcare workers looking after us all.
According to R/GA, the story started as an internal project to help the parents in the company explain the situation in a more optimistic way, with language that’s easy for children to understand.
R/GA London creative director Igor Pancaldi created the illustrations, while senior copywriter James Greening handled the words.
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The age of COVID-19 is confusing for all of us, especially our lil’ chicks. In an effort to make this time for our little ones a bit brighter, R/GA London hatched a plan, wrote, created, animated and narrated (with the help of our mini-R/GAers) “From My Window.” Our hope is that this story, aimed at kids ages 4-8, can be used to reframe our present situation as a ???? of positivity. Hope you all enjoy???????? #ThisIsRGA
From My Window might be aimed at children, but there’s a reassuring message in there, however old you are. It’s something that’s sorely needed at a time like this.