Six decades of advertising and ephemera is brought together at the show, which is hosted by London’s Estorick Collection of Modern Italian Art. The work – which is drawn from Campari’s own extensive archive of 3,000 pieces – reflects the stylistic influence of each era. Early posters depict elegant drinkers enjoying an aperitif or carefully poised arrangements of hand-painted bottles and glasses, but these quickly gave way to more striking imagery in the 1920s such as the Campari clown (or sprite, as it’s known.)
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