The move, say Frost*, aims to promote a stronger understanding of the twelve buildings as “a collection of places that tell the story of living in Sydney”. The brand strategy and new name are backed up by an identity designed by the studio, where the initials of the organisation form a monogram in the shape of a key. A stacked word mark sits alongside the symbol in the typeface, Sofia Pro.
Frost* has previously worked on projects for other cultural and heritage bodies, such as the Sydney Opera House and the State Library of NSW.
The twelve properties that form the Sydney Living Museums umbrella brand are Elizabeth Bay House, Elizabeth Farm, Government House, Hyde Park Barracks Museum, Justice and Police Museum, Meroogal, Museum of Sydney on the site of first Government House, Rose Seidler House, Rouse Hill House & Farm, Susannah Place Museum, The Mint and Caroline Simpson Library & Research Collection, and Vaucluse House. More information on the new brand and the properties is at hht.net.au.
Executive Creative Director: Vince Frost. Strategy Director: Cat Burgess. Creative Director: Anthony Donovan. Designer: Benjamin Hennessy. Senior Account Director: Grace Kiernan. See frostdesign.com.au.
The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital
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