Frost* opens up Sydney Living Museums

Sydney studio Frost* has designed a new brand for the twelve properties managed by the Historic Houses Trust of New South Wales, which will now be known collectively as Sydney Living Museums

Sydney studio Frost* has designed a new brand for the twelve properties managed by the Historic Houses Trust of New South Wales, which will now be known collectively as Sydney Living Museums

The move, say Frost*, aims to promote a stronger understanding of the twelve buildings as “a collection of places that tell the story of living in Sydney”. The brand strategy and new name are backed up by an identity designed by the studio, where the initials of the organisation form a monogram in the shape of a key. A stacked word mark sits alongside the symbol in the typeface, Sofia Pro.

Frost* has previously worked on projects for other cultural and heritage bodies, such as the Sydney Opera House and the State Library of NSW.

The twelve properties that form the Sydney Living Museums umbrella brand are Elizabeth Bay House, Elizabeth Farm, Government House, Hyde Park Barracks Museum, Justice and Police Museum, Meroogal, Museum of Sydney on the site of first Government House, Rose Seidler House, Rouse Hill House & Farm, Susannah Place Museum, The Mint and Caroline Simpson Library & Research Collection, and Vaucluse House. More information on the new brand and the properties is at hht.net.au.

Executive Creative Director: Vince Frost. Strategy Director: Cat Burgess. Creative Director: Anthony Donovan. Designer: Benjamin Hennessy. Senior Account Director: Grace Kiernan. See frostdesign.com.au.

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