FUTU Issue 6, Art directed by Matt Willey

Polish magazine futu called Studio8’s Matt Willey “out of the blue” and asked him to guest art direct its sixth issue

“Each issue is themed, this one being ‘Labels’, meaning brands,” explains Willey. “The cover [shown below] is made up of brand strap-lines,” he continues. “I was interested in how these work without the brand names attached, how pervasive and powerful brands can be.” There will be three different colourways of the cover printed: black and white, black and gold, and black and red.

“It was a lot of fun but also a lot of hard work,” says Willey about the amount of freedom he was given.

“It is unusual for me to consider a magazine as a complete one-off, because usually we’re working on monthly, bi-monthly or quarterly publications which changes how you approach the design. I didn’t have to worry about how the next issue would work with these fonts and so on. I deliberately set up a template that had no furniture on it so we had to create each page from scratch. I have always been keen on not setting up any style sheets or rules in a magazine that get in the way of you doing exactly what you want with each page, and with this magazine there are none. A set selection of typefaces and the colour palette – red, black and white – and that’s it.”

Art direction: Matt Willey



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