Welcome to the Spring edition of Creative Review, where we are fixing our gaze on the future and considering what creatives need to be thinking about in 2024.

This year there is no grand new tech plan on the horizon, just the continuation of a few that have taken root in the past few years. One of these, of course, is artificial intelligence, which continues to generate inspiration and concern in equal measure among creatives, depending on who you talk to.

Both sides of that coin can be found in this issue of the magazine. We talk to artist and photographer Charlie Engman, who has provided the cover image this time, about his experiments using AI to supplement his work, while immersive art star Refik Anadol explains how machine learning is infiltrating the art world.

Meanwhile, Iain Tait, co-founder of creative studio Food, discusses his fears about creatives not having a seat at the table for AI’s development and asks, “How can we not fuck this up like we did the internet?”

We also consider what’s next for augmented reality, while Netherlands-based artist duo Yonk take us through how they’re using VR as part of their process.

The future is not all about technology, though. Following recent mergers and name changes in advertising and design, we consider what legacy means in the industry. We also examine the crises facing the world of photography and what can be done to make it out the other side.

Elsewhere, we reckon with the future of the UK’s talent pipeline in the wake of Brexit, plus we look at what brands need to think about when trying to engage with Gen Z’s rapidly approaching successor, Gen Alpha. There are many more features to inspire and enlighten, from the future of DEI initiatives to the ways in which design is modernising esoteric platforms and processes.

Are you ready for the future? In a world that is changing as rapidly as ours, this is an impossible question to answer, but with this issue, we hope to take some of the guesswork out of what’s to come.

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