Created to launch Gatorade’s new electrolyte water, the G Active campaign featured a custom-made ‘rain rig’ in which synchronised streams of water form the shape of a moving athlete, running, jumping and kicking.
Join our community
This article is available only to subscribers. You can join here.
CR's premium content is available only to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries.
+44 (0)2072923703 or email@example.com