G Active: Water Made Active by UNIT9

This project was selected for the Digital – Craft, Tech & Innovation category in The Annual 2018,CR’s award scheme celebrating the best in commercial creativity

Created to launch Gatorade’s new electrolyte water, the G Active campaign featured a custom-made ‘rain rig’ in which synchronised streams of water form the shape of a moving athlete, running, jumping and kicking.

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester