Quest for G for Gatorade, agency: TBWAChiatDay Los Angeles, Production company: @Radical Media, director: Tarsem
For your Friday afternoon pleasure, here is a selection of new commercials and music videos that have caught our attention of late. First up is a spot for Gatorade, directed by Tarsem, which looks to Monty Python & the Holy Grail for inspiration.
House of Cards for Shelter, agency: Leo Burnett, production company: Outsider, director: Dom & Nic
Turning serious now, here is Leo Burnett’s new campaign for homeless charity Shelter, directed by Dom & Nic and set to a soundtrack of Radiohead’s track Videotape. This ad marks the first occasion that the band have allowed their music to be used in a commercial.
Ray-Ban ad, agency: Cutwater, production company: Agile Films, director: Mini Vegas
Ray-Ban’s advertising has taken an unexpected turn with this spot from Cutwater.
While this ad for Cheese Strings from Fallon is just plain bizarre (but quite funny).
There are more to view at the website, here, where you can also create your own Mr Strings character.
This new print work for Oxfam from RKCRYR aims to raise awareness of the charity’s campaign against the global arms trade.
Now for some music videos. First up is yet another excellent video from Keith Schofield (who previously brought us this slice of brilliance for Supergrass). His latest is for hip hop group MIMS. I can’t find it on YouTube anywhere, but it’s well worth clicking here to watch it.
Evident Utensil by Chairlift, directed by Ray Tintori
Next up is the latest from Ray Tintori. This video for Evident Utensil by Chairlift sees the director return to the style previously seen in his MGMT Time To Pretend vid.
Synthesise by Simian Mobile Disco, directed by Kate Moross & Alex Sushon
Finally, here’s the first video from ubiquitous cool kid (and CR Creative Future from last year) Kate Moross. Directed in collaboration with Alex Sushon, the promo is for Simian Mobile Disco track Synthesise.