George McCallum gets his foot in the door

As every young creative knows, it’s tough getting your foot in the door. It’s even harder when that foot is two metres long, as illustration graduate George McCallum demonstrates in his amusing self-promotional project, Foot in the Door…

As every young creative knows, it’s tough getting your foot in the door. It’s even harder when that foot is two metres long, as illustration graduate George McCallum demonstrates in his latest amusing self-promotional project…

McCallum visited six London agencies on Friday, May 16 and attempted to enter the building with a painted red trainer to illustrate the difficulties of getting noticed. He’s since released videos showing staff at each agency’s reactions to the stunt, set to a catchy jingle composed by Adam Buxton.

Responses range from bemusement at YCN:

And laughs at KK Outlet:

To a weary greeting from Mother London’s receptionist, who we suspect is no stranger to this kind of stunt from hopeful graduates:


He also visited Wieden + Kennedy and It’s Nice That, and you can see the full set of videos here.

We first featured McCallum in our ‘Gradwatch’ issue last September, after spotting his pun-based furniture at the University of West England’s degree show, including a Chairman Mao chair, a chest-shaped Chest of Drawers and a hand-shaped clock titled Hand of Time:

When we asked him to produce a short piece of work for the issue introducing himself to the creative industries, he made a Chest of Drawers cake and delivered it by hand to the CR office, offering the creative industries ‘a piece of him’:

You can watch a video on the making of the cake or see more of McCallum’s work at georgemccallumillustration.com

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