German critic Hellmuth Karasek reviews the Ikea catalogue

Following last year’s brilliant bookbook film, Ikea has returned with another doozy of an ad to promote the release of this year’s catalogue. Created for the Swiss market, it features renowned German literary critic Hellmuth Karasek subjecting the “world’s most widely distributed book” to a review…

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WRITER

Worthing

CREATIVE DESIGNER – BRAND

Maidenhead, Berkshire