What’s the best way to approach an agent? Where are agents looking for talent? And what are they looking for? As part of our Photo Week special, we asked two agents – Rose Clayton at We Folk and James Gerrard-Jones at Wyatt-Clarke & Jones – for their advice. Here, they share some tips for presenting your work, getting noticed and building a positive relationship with your agent. They also discuss some of the major challenges facing agents and photographers – and the perils of following trends and avoiding the “one brilliant project syndrome”…
Creative Review: As an agent, what are you looking for in a photographer’s portfolio – what does their work have to have to make you think, ‘I’d like to represent this person?’
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