There’s a nice insight in Danny Miller’s piece on starting magazines in our new issue. Danny was one of the team who launched Little White Lies and has set up a host of other titles through his Human After All studio.
Like many in the magazine world, he says that, “When we started making magazines, we’d always say that our audience was simply ourselves. We were making the mag that we’d want to read. But once digital and social channels had been democratised and two-way conversations opened up with our readers instead of us just transmitting our thoughts at them, everything changed. We learned who our audience were and we listened to them.”
That might sound an obvious thing to do, particularly if your background is digital, but that ‘if we build it, they will come’ attitude was very common in the magazine world. Over the past year, we have done more audience research than at any time in CR’s three previous decades. One of the findings that came back strongly from that research was that you wanted us to be more useful as well as inspirational. Hence our theme for this month.
We’ve dedicated this issue to Getting Started. You might be a new graduate looking for some tips on making those first steps into the professional world.
Or perhaps you have been nursing a great product idea and are looking for some advice on funding its development – by selling shares via crowdfunding perhaps or running a Kickstarter campaign.
Maybe you have been wondering about starting a creative festival in your city or trying to figure out whether renting a space in one of the growing number of co-working set-ups would be right for you.
And what about all those designers moving to work for the big tech brands – would their culture and way of working suit you?
Whatever stage you are at in your creative career, we hope this issue has plenty of useful – and inspirational – content to give you a helping hand. But if you’d rather see us cover something else in the future, just let us know. We’re all ears.
Our cover this month was illustrated by Emily Forgot