GIF gallery at JWT

The London office of ad agency JWT is staging an exhibition of animated GIFs by some of the leading artists in the field who will be talking about their work at an event on September 11

The London office of ad agency JWT is staging an exhibition of animated GIFs by some of the leading artists in the field who will be talking about their work at an event on September 11

The show, called Loop, will feature work from an international selection of artists (including Paolo Ceric, work shown top, and Robin Davey, work shown above), all of whom exploit the limitations of the animated GIFs to great effect. Their work will be presented as framed still images which visitors can bring to life using the Blippar augmented reality smartphone app. In fact, Blippar will work on the images on this blog post – just download it here and point your phone’s camera at the images on screen.

Rainbow by David Dope

 

The show was put together by JWT creative Yoni Alter. “There’s some amazing talents creating GIFs on Tumblr and I thought that work deserves to be seen by everyone, besides it’ll be cool to get the GIFs out of the web into the real world,” he says. “But how do you exhibit GIFs in a gallery if you don’t have many screens? We worked on some projects with Blippar before and thought it would be good for that.”

Stairs by Ian Acton

 

“What I like about these GIFs is how they get the most out of the limiting format,” he says of the selection. “The repeating sequence in each GIF lasts for around one second but you can watch it for hours: One constant and hypnotising action.”

By Skip Dolphin Hursh

 

CR readers can attend an evening event at JWT in London on September 11 when several of the artists will be talking about their work. All you have to do is Blipp this invitation and follow the instructions to RSVP

 

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