Goodby, Silverstein & Partners: Comcast Town

This new series of ads for service provider Comcast uses delightful 3D animation mixed with live action to create Comcast Town, an imaginary world that illustrates all the connect­ivity and entertainment the brand offers

 

The spots are accompanied by a catchy song, which manages to make lyrics such as “happy hi-tech automatic, exponentially ecstatic” just about possible to sing along with. Alongside a series of six TV spots, Goodby has created a website, comcasttown.com, where users can ‘move in’ and design their own room on the site.

 

Agency: Goodby, Silverstein & Partners. Creatives: Paul Charney, Stefan Copiz, Andrew Bancroft. Production company: Nexus. Directors: Smith & Foulkes

goodbysilverstein.com

 

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