The spots are accompanied by a catchy song, which manages to make lyrics such as “happy hi-tech automatic, exponentially ecstatic” just about possible to sing along with. Alongside a series of six TV spots, Goodby has created a website, comcasttown.com, where users can ‘move in’ and design their own room on the site.
Agency: Goodby, Silverstein & Partners. Creatives: Paul Charney, Stefan Copiz, Andrew Bancroft. Production company: Nexus. Directors: Smith & Foulkes