Google Glass goes into the wild

Anomaly in New York has created a new short film for Google Glass that shows that the product is not just for urbanites but can also be of real use as a tool for research….

Anomaly in New York has created a new short film for Google Glass that shows that the product is not just for urbanites but can also be of real use as a tool for research….

The film is shot in Nepal and stars Sabita Malla, a research officer for the World Wildlife Fund. It shows Malla going about her work, which includes tracking rhinos and tigers, and talking about how the Google Glass technology can help her by allowing her to take photographs and make notes hands-free.

Malla describes herself as a ‘Glass Explorer’ in the film, and the WWF is one of five non-profit organisations that are part of Google’s Giving through Glass programme, which offers the charities the chance to use the technology in their work. The other organisations involved are Samasource, GiveDirectly, DoSomething! and charity: water. Google is currently looking for other non-profits to link with, and the film ends with info on how other US-based charities can apply to be part of this.

The short film features beautiful footage of Nepal, but essentially is a product demo for Google Glass. In this it does a brilliant job – showing its value in a setting that is very different to the hip, urban environment that it is most associated with, and offering a different way of understanding the product and its purpose.

Credits:
Agency: Anomaly New York
CCO: Mike Byrne
ECD: Eric Segal
Creative director: Jason Musante
Creatives: Rick Jacques, Luke Sacherman
Production company: Logan East
Directors: Alan Bibby, Paul Minor
Post: MPC

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