Goolf is a matchmaking app that’s designed to connect fellow golfers with one another, aimed at both amateur and experienced players – or anyone interested in hitting the fairways. The brand commissioned Wildish & Co to help bring the sport’s old-school reputation up to date and appeal to newer players.

The revamped branding incorporates a vintage illustrative style, taking inspiration from historic golfing iconography and 1970s crazy golf. The logo is one of the most striking elements, featuring a curving ‘G’ that nods to both the shape of a golf course and the cartoonish flight of a golf ball.

The typography used in the header is inspired by classic golf scoreboards, with an Inter Bold typeface chosen for flexibility. A brighter, techier green was chosen for the lead colour, complemented by a more vibrant overall palette, while the photography direction gives a more relaxed sense of the sport.

Credits:
Goolf
Category: Brand Identity, Rebrand
Entrant: Wildish & Co
Design Studio: Wildish & Co
Creative Director: Jake Allnutt
Designer: Alisha Mann
Brand Partner: Harm Kerkhof
Producer: Andy Churlish
Illustrator: David Roberts