Grabarz & Partner: VW Passat posters

The VW Passat’s brake assist system “makes dangers less dangerous” according to a new series of print ads created by Hamburg-based agency Grabarz & Partner

Potentially hazardous obstacles in the road are rendered as fluffy toys in a landscape made up, primarily, of sweets, lollipops, candyfloss and other colourful candied treats in the campaign’s three executions, illustrated by the aptly named, Sugar Power of Art director: Oliver Zboralski. Copywriter: Constantin Sossidi.


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