Great Brazuca!

Adidas has unveiled the design of the official ball for next year’s FIFA World Cup in Brazil. The ‘Brazuca’ is apparently the result of a “two and a half year testing process involving more than 600 of the world’s top players”

Adidas has unveiled the design of the official ball for next year’s FIFA World Cup in Brazil. The ‘Brazuca’ is apparently the result of a “two and a half year testing process involving more than 600 of the world’s top players”

 

Yes, it’s a ball Leo. You should be familiar with the idea by now

 

According to Adidas the “name ‘brazuca’ is an informal local term which means ‘Brazilian’ or to describe the Brazilian way of life”. It was chosen by public vote.

 

Brazilian wish bracelets – available here

 

The graphics on the ball, we are told, “symbolise the traditional multicolored wish bracelets worn in the country [see above] in addition to reflecting the vibrancy and fun associated with soccer in Brazil”. They also tie in with the overall visual language of the tournament and its logo (below).

 

 

 

 

Adidas creates a ball for each World Cup and, each time, makes claims about its improved performance. This time, we are promised, the Brazuca features “a unique surface that will provide improved grip, touch, stability and aerodynamics on the field”.

 

 

We await the now traditional scare stories from the world’s goalkeeping community about how much the new balls deviate in the air/dip unexpectedly/turn round corners as they get their excuses in early.

 

 

“It’s World Cup penalty heartbreak for England once again as, in the quarter final shoot-out, England’s final kick falls agonisingly short”

 

The Brazuca is on sale here, priced between £20 and £100

 

Previous World Cup balls


The Jabulani, official ball for the 2010 South Africa tournament. “Adidas Jabulani ball to baffle goalkeepers says Australian scientist

 

Teamgeist, the ball for the 2006 German World Cup – “awful” according to then England keeper Paul Robinson

 

The Fevernova from 2002: “25% more precise

 

The Tango, first introduced in 1978

 

From 1970, The Telstar

 

Replica of the Slazenger Challenge, the ball used in the most important World Cup final ever played…

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Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London