Greenpeace releases simple but powerful new advertising campaign

Greenpeace released a new ad this weekend to coincide with the Climate Change March, which happened in cities all over the world on Sunday, and ahead of the COP21 United Nations climate change conference, which opens today in Paris. Created by Stine Hole Mankovsky, the campaign uses the familiar image of a Russian doll to powerful affect.

The campaign features a poster, above, and a short animation, shown below. Mankovsky, a freelance ad creative, initially proposed the idea directly to Greenpeace, which then commissioned it.

While Greenpeace has been focusing on individual companies and issues in its advertising of late, including a powerful film directed at Lego, which requested the toy company break its long-standing relationship with Shell (a protest that later proved successful), this campaign is focused on a wider plea to save the Russian arctic.

The Russian doll imagery may be a fairly well-used metaphor, though Mankovsky’s simple design and appealing imagery makes for a powerful campaign for the environmental activism group.

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