Johnny Green’s Royal Mail ad has some of the charm of 1950s public information films
Apparently the commercial, titled Grow, is to try to persuade UK businesses to use Royal Mail – a market where it now faces significant competition. Five different firms are shown to be thriving (they must be the only ones who are right now) thanks to using Royal Mail services .
The stop frame animation works particularly well with a bustling soundtrack that recalls black and white films of the wonders of modern manufacturing circa 1955.
And creative team Diane Leaver and Simon Rice must take credit for producing a charming idea out of what must have been a pretty unpromising brief.