Goodbye Berliner, hello tabloid: the thinking behind the Guardian’s redesign
The Guardian’s switch to tabloid marks the end of an era. We talk to Creative Director Alex Breuer and Deputy Creative Director Chris Clarke about the thinking behind the redesign, creating a great reading experience in print and how a smaller format can help the paper tell bigger stories…
Britain’s biggest liberal newspaper marked the end of an era this week – adopting a tabloid format for the first time in its 194-year history. The change is part of a three-year plan to reduce costs and break even by 2019 – but as creative director Alex Breuer explains, what started as a print project soon became something much larger, resulting in a new look for every one of the Guardian’s print and digital products…
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