Following on from Guerrilla Advertising: Unconventional Brand Communication (published by Laurence King, 2006), CR’s Gavin Lucas is currently collecting work to potentially feature in a second volume that will showcase more non-traditional advertising and marketing campaigns from recent years…

Artist and modelmaker Wilfrid Wood created giant characters for an Australian ad campaign for Frosty Fruits ice lollies. Agency: Publicis Mojo, Melbourne

In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to offer clients project-specific solutions to their advertising needs that utilise whichever media channels are most relevant to the message and its intended target audience.

Guerrilla Advertising 2 will showcase some of the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

This park bench is actually the medium for a campaign by Ogilvy London to promote Cancer Research UK

Have you created a brilliant and inventive ad campaign in the last two or three years that should be considered for inclusion in GA2? If so, please download the Call For Entries PDF document to find out how to get involved. Deadline for submissions: 26 February 2010

To read a bit about the original Guerrilla Advertising book, click through to this link: tinyurl.com/GuerrillaAdvertising

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Only slightly tangentially, publisher Laurence King has just informed our Gav that a bundle of the long-sold out special edition of his Badge Button Pin book have just been found in the corner of a distribution warehouse. LK have vowed to send out a copy of this much sought after (OK, so we’re slightly biased) tome (which comes in a blister pack that includes 10 specially commissioned badges by the likes of Kim Jones, Fred Deakin, Trevor Jackson, Antony + Alison, Mark Pawson, Femke Heimstra, Michael C Place and Alexander Gelman) to a randomly selected member of its Facebook group – every time a multiple of 100 is reached in terms of registered fans. So for your chance to win – become a fan of LK on Facebook!