Guinness: Made of More

Back in June, we featured a new sculptural project for Guinness in Monograph, our monthly publication that is free to all CR subscribers. The sculpture was created by a team of artists for display at the Guinness Storehouse in Dublin, and the brand has this week released a film showing how it was made, which we thought we’d share with you here…

Back in June, we featured a new sculptural project for Guinness in Monograph, our monthly publication that is free to all CR subscribers. The sculpture was created by a team of artists for display at the Guinness Storehouse in Dublin, and the brand has this week released a film showing how it was made, which we thought we’d share with you here…

Titled Made of More, the sculpture consists of a giant wooden pint of Guinness, which features a history of the black stuff carved around its surface. The project was devised by Jonathan Santana and Xander Smith of Saatchi & Saatchi in London, who wrote the brand history and commissioned David Wilson of Blinkart in London to create the finished monument.

Wilson worked with a selection of illustrators and sculptors on the piece, and the finished artwork features work by Village Green, Jethro Haynes, Benedict Hughes, Robert Hunter, Bradley Jay, Corin Johnson, Mark Judges, Micah Lindberg, Alex Simpson, and Jason Bruges Studio.

The film above, by Joshua Hine and Jake Hopewell, shows the sculpture being created; shown below are series of sketches and photographs from the project.

 

 

Composition map for the sculpture by David Wilson

Designs by Mark Judges to be painted onto the final sculpture, to decorate the ship and barrels featured

Development of one of Benedict Hughes’s bronze horses, which are displayed near the top of the sculpture. The horses reference the iconic Guinness Surfer ad, but also three horses from Irish history and mythology: Arkle (shown), Macha and Kelpie

Illustration by Bradley Jay for the sculpture

Carvers working on the wooden sculpture

The finished piece

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