Guinness has released a new global advert asking the world to paint their towns black in honour of Arthur Guinness, the man originally behind the pint of black stuff…
The spot, from Saatchi & Saatchi in London, aims to promote the celebration of Arthur’s Day, an annual music event that has taken place since 2009 on September 27. Various events will take place across the UK on the date this year, keep an eye on Guinness’ Facebook page to find out more.
Agency: Saatchi & Saatchi London
ECDs: Kate Stanners, Paul Silburn
Creatives: Gavin Torrance, Danny Hunt
Production company: Somesuch & Co
Director: Daniel Wolfe