Gunn Report 2013 Winners Announced

The winners of this year’s Gunn Report – which rounds up the most awarded work and agencies in advertising each year – have been announced, with McCann Melbourne’s Dumb Ways To Die campaign for Metro Trains the clear star of 2013.

The winners of this year’s Gunn Report – which rounds up the most awarded work and agencies in advertising each year – have been announced, with McCann Melbourne’s Dumb Ways To Die campaign for Metro Trains the clear star of 2013.

The campaign, which has received over 71 million views on YouTube, came top of both the most awarded film category and the most awarded digital category, equal third in the most awarded print ads category, and second in the ‘All Gunns Blazing’ category, which celebrates the most integrated/innovative ad campaigns of the year. This ubiquity is proof perhaps that such category divisions in award shows are becoming increasingly irrelevant.

The success of the spot also led to McCann Melbourne becoming joint most awarded agency in the world in 2013, alongside Wieden + Kennedy (Portland and New York).

While McCann Melbourne’s glory is down to just this one film, W+K’s US offices delivered award-winning work for a wide range of clients, including Nike, Old Spice, Southern Comfort, Delta and P&G. It was the first time that two agencies had tied at the top of the table, showing that a cheeky one-off hit can equal a year of solid delivery for a number of brands. Success on the level of Dumb Ways To Die though, is of course very hard to come by.

Here are the winners in full:

Most Awarded Agencies in the World 2013

1= McCann Melbourne
1= Wieden + Kennedy (Portland, New York)
3.  AlmapBBDO (São Paulo)
4.  Ogilvy Brasil (São Paulo)
5= BBH London
5= Clemenger BBDO (Melbourne, Sydney)

Most Awarded Agency in Digital in the World 2013

1.  R/GA New York
2.  Forsman & Bodenfors, Gothenburg
3.  McCann Melbourne
4= AlmapBBDO (São Paulo)
4= Wieden + Kennedy (Portland, New York)

Most Awarded Film Ads in the World 2013

1.  Metro Trains, Dumb Ways To Die, McCann Melbourne
2.  Southern Comfort, Whatever’s Comfortable – Beach (above), Wieden + Kennedy New York
3.  Carlton Draught, Beer Chase, Clemenger BBDO (Melbourne)
4= Axe/Lynx, Susan Glenn, BBH New York
4= Leica M Monochrom, Soul, F/Nazca Saatchi & Saatchi (São Paulo)

Most Awarded Print Ad in the World 2013

1.  Expedia, Luggage Labels (below), Ogilvy & Mather London
2.  Harvey Nichols, Pelicans, Y&R (Dubai)
3= Coca-Cola, #Cokehands, Ogilvy & Mather (Shanghai)
3= Metro Trains, Dumb Ways To Die, McCann Melbourne
3= The Sunday Times, Rich List, CHI & Partners, London

Most Awarded Digital Ads in the World 2013

1.  Metro Trains, Dumb Ways To Die, McCann Melbourne
2.  Nike, Nike+ Fuelband (below), R/GA New York
3.  Adidas Neo, Window Shopping, TBWAHelsinki
4= Google/Lego, Build With Chrome, M&C Saatchi/Mark (Sydney)
4= JFK Presidential Library and Museum, Clouds over Cuba, The Martin Agency (Richmond, VA)

Most Awarded All Gunns Blazing in the World 2013

1.  Hemoba/Vitória FC, My Blood Is Red and Black (below), Leo Burnett Tailor Made (São Paulo)
2. Metro Trains, Dumb Ways To Die, McCann Melbourne
3.  Nike, Nike+ Fuelband, R/GA New York
4.  Sport Club do Recife, Immortal Fans, Ogilvy Brasil (São Paulo)
5.  Samsung Lief Insurance, Bridge of Life, Cheil Worldwide (Seoul)

Most Awarded Advertisers 2013

1.  Nike
2.  Volkswagen
3.  Axe/Lynx
4.  Coca-Cola
5.  Google

Most Awarded Countries 2103

1.  US
2.  Australia
3.  UK
4.  Brazil
5.  France

Most Awarded Agency Network in the World 2013

1. BBDO
2. Ogilvy
3. DDB
4. Leo Burnett
5. McCann

Most Awarded Production Companies in the World 2013

1.  Biscuit Filmworks
2.  Paranoid
3.  MJZ
4.  Rattling Stick
5.  Henry de Czar

Most Awarded Director in the World 2013

1.  Tim Godsall
2.  Ringan Ledwidge
3= Julian Frost
3= Tom Kuntz
5= Steve Ayson
5= Marcos Kothar

For more info on the Gunn Report, and this year’s winners, see gunnreport.com.

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