The results of this year’s Gunn Report are in, and suggest that creativity in the UK ad industry is alive and well, as UK agencies top both the Commercials and Print tables, and beat the USA to top the Countries table for the first time in eight years.
The report, which combines the winners’ lists from the most important global award shows to reveal the ads that have won the most each year, saw Abbott Mead Vickers.BBDO’s noitulovE spot for Guinness, directed by Daniel Kleinman, take the top spot in the Commercials table. The ad beat Fallon London’s Sony Balls spot and George Patterson Y&R Melbourne’s Big Ad for Carlton Draught Beer, which came second and third respectively.