Gunna: Wunna album launch marketing campaign

Category: Album Launch Marketing Campaign; Entered by: Spotify In-house

As part of a campaign to promote the release of rapper Gunna’s album Wunna on Spotify, the in-house team there created a one-of-a-kind action figure that embodied his alter-ego.  

Spotify first teased the release with bespoke superhero-inspired posters that featured the Wunna action figure with Gunna’s album collaborators, and in doing so officially broke the news of the all-star line-up of producers that feature on the album. 

On album release day, the Wunna action figure was unveiled on Gunna and Spotify socials, driving traffic to the album and causing buzz around where to get hold of the figure. Spotify then gave limited quantities of Wunna away to select fans and friends of Gunna, and unveiled a stop-motion series of Adult Swim-inspired videos featuring the action figure. In the comedic videos we see Wunna coming face to face with Gunna, making a TikTok to his own song and -driving past fans in Miami.


Agency: Spotify In-House
VP, Global Executive Creative Director: Alex Bodman
VP, Global Brand: Alexandra Tanguay
Global Head of Brand: Lauren Solomon
Global Brand Manager: Kimmy Summers
Creative Direction: Shannon Ross, Kenia Perez, Carolina Perez-Siam
Head of Brand Design: Rasmus Wangelin
Global Brand Design Director: Rebecca Lim
Executive Producer: Lauren Keller
Senior Producer: Gabija Blake
Business Affairs Lead: Lauren King
Global Strategy Director: Zach Pentel
Head of Music Marketing: Amanda Butler
Music Marketing: Zainab Hasnain, Ryan Chappell
Social Marketing: Max Weinstein
PR: Tamika Young
Media Lead: Kaitlin Longworth
ALP: Sydney Lopes
Editorial: Carl Chery, Maxwell Adepoju