Habito rebrand
Category: Brand Identity – Rebrand; Entrant: Uncommon Creative Studio
Uncommon Creative Studio drew on Habito’s unconventional style within the mortgage sector for this relaunched brand identity, which aims to demonstrate “an alternate universe, a place where getting a mortgage is wildly easier and more joyful than ever before”.
The concept aims to instil Habito’s tone of voice through a surrealist look and feel. Uncommon worked in collaboration with acclaimed New York-based visual artist Saiman Chow to create bespoke graphics, textures and movement inspired by a ‘phantasmagoric’ aesthetic.
Modernist fonts are combined with beautiful textures and hypnotic movement to produce an immersive and accessible experience as customers go through their mortgage journey. Habito’s signature winged keys feature more prominently in this new brand world, while the company’s refreshed logo now also includes a winged ‘O’, as well as a winged ‘H’ icon. The identity is a focused and modern evolution of the current brand assets, with a clear and simple code for the brand that allows the identity to work in every media.
Agency: Uncommon Creative Studio