Habito rebrand

Category: Brand Identity – Rebrand; Entrant: Uncommon Creative Studio

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Uncommon Creative Studio drew on Habito’s unconventional style within the mortgage sector for this relaunched brand identity, which aims to demonstrate “an alternate universe, a place where getting a mortgage is wildly easier and more joyful than ever before”.

The concept aims to instil Habito’s tone of voice through a surrealist look and feel. Uncommon worked in collaboration with acclaimed New York-based visual artist Saiman Chow to create bespoke graphics, textures and movement inspired by a ‘phantas­magoric’ aesthetic.

Modernist fonts are combined with beautiful textures and ­hypnotic movement to produce an immersive and accessible experience as ­customers go through their mortgage journey. Habito’s signature winged keys feature more prominently in this new brand world, while the ­company’s refreshed logo now also includes a winged ‘O’, as well as a winged ‘H’ icon. The identity is a ­focused and modern evolution of the current brand assets, with a clear and simple code for the brand that allows the identity to work in every media.

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Agency: Uncommon Creative Studio

SENIOR DESIGNER

MANCHESTER