Halfords and the Tour De Francis

How would an amateur cyclist fare on the route of the Tour de France using a regular bike from Halfords? Agency DLKW Lowe tells the story of the Tour de Francis in a 15-minute documentary and a series of TV idents

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire